AL!VE

We are passionate about
Home Entertainment and Merchandise

We provide effective solutions for physical and digital distribution,
streamlining operations for retailers and enhancing the consumer experience.

100% independent & decades of experience

AL!VE is a trusted partner to national and
international entertainment brands.

Full-service supply chain

Our proven processes and scalable capacity
will make your products shine and enhance product profitability.

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Some of our clients:

alive

Meet the AL!VE-Group!

Enterlog Entertainment Logistik GmbH complements the company portfolio as a technical service provider, offering a wide range of tools for retail customers. With Enterlog Trade GmbH, we offer retailers and labelpartners the design, implementation and operation of online shops.

Your fulfillment partner
for entertainment & merchandising

We deliver tailored logistics solutions
designed specifically for entertainment merchandise.

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Take full control of your sales with direct-to-customer strategies.

Connect directly with your fans, build your own loyal customer base,
and leverage extensive promotional programs.

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enterlog

Choose
ENTERLOG Entertainment Logistik GmbH
as your partner!

We deliver tailored logistics solutions
designed specifically for entertainment merchandise,
ensuring that every product category receives
the precision and care it requires.

enterlog

MANUFACTURING

We help create products with passion and expertise.

LOGISTICS

Efficient, scalable fulfilment solutions from the heart of Europe.

INVOICING

Manage payment flows securely, quickly and flexibly.

ADDITIONAL SERVICES

The market today is challenging. We’ve got you covered!

manufacturing

MANUFACTURING

At our authoring studio in Potsdam, we have been producing DVD, Blu-ray, and UHD Blu-ray masters for many years. Through a strong network of partners such as MPO, optimal media, and Sonopress, we offer top-tier manufacturing options – from master creation to finished product. Special packaging and collector’s editions are part of our daily business, crafted with passion by a team dedicated to delivering products for true collectors. We also handle assembly, kitting, and a wide range of packaging services with reliability and flexibility.

manufacturing

logistics

LOGISTICS

As part of the AL!VE Group, ENTERLOG is a fully independent and highly experienced
logistics partner specializing in entertainment products.

Our Strength: Entertainment & Merchandising

We specialize in logistics for entertainment, film, music, and fan merchandise. Our infrastructure is built to handle high SKU diversity, complex variant management, and strong seasonal peaks. With purpose-designed capabilities for kitting, bundles, sets, and POS-ready packaging, we deliver efficient and reliable merchandising logistics. Our proven processes support pre-packs, conventions, limited editions, and collectibles, backed by scalable capacity for major events and product launches.

Digital Knowledge for Complete Control

Our digital capabilities provide complete operational transparency and control. With modern EDI/API integrations connecting ERP systems, e-commerce platforms, and retail portals, we enable real-time inventory visibility, ASN/SSCC tracking, and carrier performance monitoring. We ensure full retailer compliance with proactive chargeback prevention, while automated returns processing and inventory reconciliation keep operations efficient and accurate.

Measurable Quality, Maximum Transparency

We provide real-time KPI and SLA reporting for complete operational transparency, supported by detailed carrier performance tracking and root-cause analysis of deviations. Our commitment to continuous process optimization ensures maximum efficiency and reliability. A dedicated contact person guarantees clear communication and fast support.

Central Location in Germany – Strong International Logistics Network

Cologne serves as Enterlog’s central logistics hub, offering a dense carrier network for fast GSA deliveries and efficient export routes to BeNeLux, France and many other countries. The location provides optimized inbound connectivity for any supplier network, while continuous process optimization ensures consistently high efficiency and reliability.

Direct Order Placement through our B2B Portal

Our platform supports seamless direct B2B ordering through a user-friendly website interface. Customer-specific pricing can be fully configured within the system, while optional tiered pricing with intelligent “best-price” logic ensures optimal commercial conditions for every order. Users gain access to structured data listings, detailed product information, and media packages to support their sales and marketing activities. In addition, the platform provides extensive reporting capabilities, with customizable insights available for each individual customer or customer group.

logistics

manufacturing

INVOICING

In a world where fast and efficient payment flows are increasingly essential, we provide optimal solutions for seamless financial processes. Our system-supported, fully automated payment management is backed by a robust ERP capable of handling all types of billing models. With interfaces to major retail partners and automated data exchange, we ensure smooth and transparent workflows. Flexible billing cycles from daily invoicing to consolidated statements as well as various commission models offer maximum adaptability. All payments are secured through individually tailored credit insurance solutions.

manufacturing

additional

ADDITIONAL SERVICES

In today’s ever-changing marketplace, we want you to feel at ease.
Our additional services cover every possible need and will lead you to success!

additional

Vendor Managed Inventory

Enterlog´s retail VMI solution is characterised by a high degree of flexibility in mapping a wide variety of front- and backend management systems,
providing extreme proximity to retailers and data transparency. Our VMI is primarily designed for automatic maintenance of multiple back-catalogue items and helps retailers‘ buyers avoid potential stock-outs and and under-stocking.

Optimised stocks at the POS enable improved stock ranges, reduced storage costs and higher yields. Our system combines classic VMI with quick response. Enterlog VMI enables precise stock levels in all connected outlets thanks to management parameters that can be adjusted on a daily basis. Individual sales curves for product categories optimally supplement the stock information.

Clearing

Enterlog establishes the data connection to your trading partners and converts the required data to fit you and your partners´ needs, regardless of whether it involves standards such as EANCOM, PhonoNot or individual data transfer solutions.

Our Clearing not only takes care of data transport and conversion but also offers you transparency through online tracking – you can search your processed data. Filtering the content allows you to first collect data in an error pool, edit it and then release it, thereby ensuring your full control over all processes even before data is imported into your systems. Our online tracking system is extremely easy to use, always complies with the latest web standards and can therefore be operated on all mobile devices.

Sales Analysis

We closely monitor every movement of our labels’ products. Using advanced tracking and analytics tools, we provide in-depth sales analyses – from overall market performance down to individual stores – all with a focus on trends over time.

enterlogtrade

enterlog

Harness the power
of direct-to-consumer solutions
with ENTERLOG TRADE

Take full control of your sales with direct-to-customer strategies.
Set your own pricing, offer shop-exclusive items, and create
special editions or exclusive deals that drive high-volume orders in record time.
Limitations are fully under your control, allowing you
to manage stock and availability as you see fit.

enterlog

enterlogtrade

outline

Your Full-Service Solution
for the Home Entertainment Market

Founded in April 2019 with web operations launched in September 2019,
Enterlog Trade GmbH has rapidly developed into a comprehensive B2C partner for labels and
entertainment brands. With a 2024 turnover of approximately €2 million and
seven active online shops, we provide a robust and scalable e-commerce ecosystem.